After 6 Years : Based on the latest data from Counterpoint Research, Apple is the largest smartphone brand by market share in China for the period October-December 2021. Apple gained a 23 percent market share after 79 percent quarterly growth.
This figure makes it in the top position for the first time since the fourth quarter (Q4) 2015. For sales, 32 percent higher than last year driven by strong demand from the iPhone 13 series and vanilla models.
After 6 Years While its rival, Vivo is second only to Apple with 19 percent market share although the company is facing a 21 percent drop in shipments compared to the third quarter of 2021. Next in line, Oppo follows including OnePlus with 17 percent market share, followed by Honor with 15 percent market share. percent.
While the Xiaomi brand which is popular in several countries does not get a high amount of market share with 13 percent followed by Huawei with only seven percent, Realme with three percent, and other brands with four percent.
Reported by GSM Arena, Thursday (27/1), China’s overall smartphone market fell 9 percent in the fourth quarter while full-year sales fell 2 percent. Ivan Lam of Counterpoint suggested the ongoing chip shortage alongside longer smartphone replacement cycles was to blame for poor sales.
Research analyst Mengmeng Zhang said Apple’s stellar performance was driven by its pricing strategy and profits from Huawei’s premium base. Apple rose to first place in China right after the iPhone 13 was released in September. After that, he remained in pole position for most of the fourth quarter.
“The new iPhone 13 has been leading the way due to its relatively lower starting price when it was released in China, as well as its new camera and 5G features. Furthermore, Huawei, Apple’s main competitor in the premium market, is facing declining sales due to ongoing US sanctions,” Zhang said.