HMD Global Decides : During this year’s Mobile World Congress (MWC 2022) in Barcelona, various companies have released many announcements. However, the well-known smartphone brand in Europe, Nokia, does not become much of a conversation.
HMD Global which is the parent company of Nokia at this time does introduce some new devices, but all of them are low-end smartphones. Unlike Honor, which introduced their most sophisticated smartphone, Honor Magic4 Pro and Realme with Realme GT2 Pro.
This has definitely led many to question whether HMD Global has given up on Nokia’s flagship smartphone, and in Latest Gadget News, Android Authority questioned this for a direct answer from the company.
“Making a smartphone for $800 doesn’t make sense to us right now,” said Adam Ferguson, Head of Product Marketing at HMD Global. This is a direct acknowledgment from HMD Global that they are no longer interested in competing in the flagship smartphone market.
The HMD Global Head of Product Marketing went on to add that the company doesn’t want to get into a massive specs war with other players and prefers to be seen with something very different.
HMD Global in recent years has done everything from releasing smartphones for every price point, releasing feature phones, innovating in the flagship smartphone market, maintaining fast updates, to offering a clean Android One experience.
HMD Global Decides This the company has done with the resources of small start-ups and while trying to revive a dead name that brings a lot of nostalgia and even more weight.
The company actually had a chance with the release of the Nokia 9 PureView in 2019, but unfortunately it still couldn’t compete with other manufacturers.
Looking at HMD Global’s device shipments and vague financial announcements, the company looks to have taken a major hit in 2019 which carried over into the first half of 2020 especially when the pandemic hit. But things are still starting to improve.
Shipments are slowly increasing, finances are getting healthier, and HMD Global has been profitable for six quarters since the third quarter of 2020 and that is a pride the company is happy to receive.
According to Strategy Analytics reported via nokiamob.net, the fourth quarter of 2021 was HMD Global’s most profitable quarter to date. The company managed to ship more smartphones (3.2 million units) than in the fourth quarter of 2019 (2.8 million units).
Smartphone revenue grew 41 percent year-on-year, from 2020 to 2021 and the company’s entire number of shipments, including feature phones, is slowly recovering from the massive 2020 decline.
HMD Global has now decided to focus on making mid-range and entry-level feature phones and smartphones with durable hardware, long battery life, and affordable prices, and this is the right thing to do given the reputation Nokia has built over decades. now.