Sony Indonesia : Sony Indonesia officially announced the presence of their new TV series in the Bravia XR and 4K LED series. These include the Sony Bravia XR TV, the A80K 4K OLED model and the X90K 4K LED model. Also Sony 4K OLED TVs X85K, X80K and X75K models.
The new Bravia XR series of televisions are equipped with the Cognitive Processor XR and new innovations that help to deliver the best and most realistic viewing experience, authentically conveying the true intentions of the creators.
While watching movies, users can experience Acoustic Surface Audio+ for OLED models and enhanced Acoustic Multi-Audio for LED models, which precisely match the position of the sound to the image on the screen for a truly immersive audio/visual experience.
The range is also equipped with new features that customize and enhance home entertainment. Along with Netflix, Sony has released the Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favorite shows and movies look the way their creators wanted them to in any situation.
What’s more, Sony’s new Bravia CORE Calibrated Mode will automatically adjust the image quality on the screen to better align with the original vision of the video creator. All 2022 Bravia XR televisions will be designated as ‘Perfect for PlayStation5’, including two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.
Koji Sekiguchi as President Director of PT Sony Indonesia said, “Sony is committed to offering the best viewing experience, regardless of home environment or content choice. With best-in-class picture and sound quality, our new TV enhances on-screen streaming and game content to create a screen experience.
a very real width. Sony aims to fill the world with emotion, through the power of creativity and technology. We make it happen with product innovation and our creative community. By working with our partners and creators, we can support their vision and convey it to consumers.”
This year, Sony also introduced a newly developed original camera set, the Bravia CAM, which can recognize where the user is sitting and optimizes the image and sound accordingly. This camera set includes gesture control, video chat, and many new and fun experiences waiting to be explored.
With the increasing demand for larger TV screens, there is also a risk of greater use of resources and energy. However, Sony is committed to sustainability from the development process to the viewing experience.
Sony’s global “Road to Zero” environmental plan aims to achieve a sustainable society by achieving zero environmental footprint throughout the life cycle of its products and business activities by 2050. With this goal in mind, our 2022 TVs use a high content of recycled plastic with SORPLAS which developed by Sony.
By using SORPLAS, Sony has increased its use of recycled materials without compromising on design and durability, and reduced its overall use of pure plastic by 60%, which equates to approximately 140,000,000 compact discs. In addition, Sony’s Bravia CAM can detect when the user is not in front of the TV and dims the screen to save energy.
Key Advantages of the 2022 Bravia XR Range:
Cognitive Processor XR: Take sight and sound to the next level with Cognitive Processor XR. Sony’s revolutionary processor in the Sony Bravia XR TV reproduces content the way humans see and hear for a lifelike experience. Images are cross-analyzed and enhanced, especially around the focal point to provide true depth, incredible contrast and beautiful vibrant colours.
Acoustic Surface Audio+/Acoustic Multi-Audio: For a truly immersive audio/visual experience, this powerful feature ensures that the sound is in sync with what’s on the screen.
360 Spatial Sound Personaliser: Combined with the Bravia XR TV, this technology offers a perfectly optimized spatial sound experience for neckband speakers, such as the Sony SRS-NS7, as well as select Sony headphones, all with minimal configuration. Custom apps even personalize the cinematic sound field by analyzing the shape of the user’s ear.
Bravia CAM6: This innovative technology ensures users always get the best seat in the home by optimizing picture and sound quality. Bravia CAM also offers gesture control, video chat, and many other new and fun experiences.
Ambient Optimization Pro: Users can connect their Bravia XR TV with Bravia CAM and enjoy TV like never before. Bravia CAM can recognize the user’s presence in the room and how far they are from the TV, then adjust the sound and picture settings accordingly.
Google TV: Unify over 700,000 movies, shows, live TV and more from apps and subscriptions and organize them seamlessly. Easily find something to watch through personalized recommendations and bookmark shows and movies into a single Watchlist to know what to watch. Users can even add to their Watchlist via mobile or laptop with Google Search.
Bravia CORE: The Bravia CORE2 app is a preloaded film service that allows the exchange of up to 10 newly released feature films or catalogs and unlimited streaming of dozens of films for up to 24 months with the purchase of a Bravia XR TV. With Bravia XR, Pure Stream and IMAX Enhanced technologies, content is presented with stunning visuals and expressive sound quality.
With Bravia CORE Calibrated mode, movies will automatically adjust to optimal picture settings to create a truly extraordinary home movie viewing experience. Over time, the app experience will be enriched with new features. Bravia CORE will be available on Bravia television in over 75 countries by 2022.
Netflix Adaptive Calibrated Mode: A new viewing mode that utilizes the Sony Bravia XR’s ambient light sensor to ensure that artistic intent is maintained in all lighting conditions. Sony’s close collaboration with Netflix on this feature allows viewers to enjoy Netflix content with precise colors, accurate contrast and true motion, whether the content is enjoyed in dark or light environments1.
Perfect for PlayStation5: Connect a Sony Bravia XR TV with a PlayStation5 console for a fantastic gaming experience. Only the Bravia XR TV automatically adjusts and optimizes the picture to the best settings for the PlayStation5 console, whether used for gaming or watching movies. With true-to-life images and sounds, users will feel like they are in the middle of the action. And with 4K/120fps, as defined in HDMI 2.1, Sony TVs deliver smooth, clear motion for responsive gameplay3.
Commitment to Sustainability: Sony is committed to sustainability from the development process to the viewing experience.
This year, select models use Sony developed SORPLAS, a 99% recycled plastic material which has reduced the amount of pure plastic used by up to 60%7.
The TV packaging size has also been reduced by about 15% and shows a significant reduction in ink (about 90%) and plastic (about 35%)8. What’s more, Bravia CAM can tell when the user is no longer in front of the TV and dims the screen to save energy.
Sony’s Latest TV Models and Key Features
Features of the A80K OLED TV [class 77″ (76.7″ diag.), class 65″ (64.5″ diag.) and class 55″ (54.6″ diag.)]:
Cognitive Processor XR understands how humans see and hear, bringing viewers a truly revolutionary experience in their favorite content.
The XR OLED Contrast Pro adjusts to higher brightness levels and deeper blacks, while the XR Triluminos Pro provides a wider color palette to reproduce each color so it looks like it would appear in the real world.
Bravia Mode CORE Calibrated2
The Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound is in sync with what’s on the screen. The TV includes three actuators and two subwoofers. Two actuators are dedicated to treble, thus amplifying sound localization and surround sound.
Acoustic Center Sync optimizes sound output from TV and soundbar for a better audio experience11.
Bravia CAM6 compatible accessories and Ambient Optimization Pro.
Quick access to a wide range of content and services with Google TV13.
Hands-free Voice Capability.
The minimalist single slate design with Metal Flush Surface covers the screen in an elegant glass pane and keeps the viewer focused on the image without distraction.
The three-way stand provides a choice of three positions, including a narrow position for a smaller footprint, a hero position to eliminate distractions and a soundbar position to elevate the TV and integrate the soundbar system.
The X90K TV [class 85″ (84.6″ diag.), class 75″ (74.5″ diag.), class 65″ (64.5″ diag.) and class 55″ (54.5″ diag.)] 4K LED features:
Cognitive Processor XR understands how humans see and hear, bringing viewers a truly revolutionary experience in their favorite content.
Combined with the precision of the Full Array LED panel, the XR Triluminos Pro and XR Contrast Booster 10 deliver ultimate realism with deep blacks and intense brightness with a wider color gamut.
Bravia Mode CORE Calibrated2
Acoustic Multi-Audio includes two sound positioning tweeters, in addition to speakers from the TV, allowing sound to follow movement for a truly immersive experience. Independent amplifiers are individually controlled to precisely position speakers in high-pitched areas, increasing sound pressure and stability for more realism.
Acoustic Center Sync optimizes sound output from TV and soundbar for a better audio experience11.
Accessories compatible Bravia CAM6 and Ambient Optimization Pro15
Quick access to a wide range of content and services with Google TV13.
The Standard Remote has a simple design and is easy to use and clean.
The minimalist, single slate design with flush surface maximizes the screen and minimizes bezels, so users can stay focused on what matters, which is the image.
The two-way stand provides a choice of different standing positions, including the standard position to eliminate distractions and the soundbar position to elevate the TV and integrate the soundbar system.
Features of the X85K 85″, 75″, 65″, and 55″ 4K LED TVs:
The 4K HDR Processor X1 reproduces more natural depth, texture and color with object-based HDR remastering technology.
4K X-Reality PRO image processing technology enhances every pixel for incredible clarity. Advanced noise reduction techniques and a special pattern database ensure every scene is full of true-to-life detail.
Native 100Hz panels
Triluminos Pro enriches the viewing experience with a wider color palette and more natural tones.
X-Balanced speakers deliver a powerful, true-to-life soundscape.
Bravia CAM6 compatible accessories and Ambient Optimization Pro15.
Quick access to a wide range of content and services with Google TV13.
The Standard Remote has a simple design and is easy to use and clean.
The flush surface maximizes the screen and minimizes bezels, so users can stay focused on what matters, which is the image.
The two-way stand provides a choice of different standing positions, including a narrow position for a smaller footprint and a standard position to eliminate distractions.
X80K 75″, 65″ and 55″ 4K LED TV Features:
The 4K HDR Processor X1 reproduces more natural depth, texture and color with object-based HDR remastering technology.
4K X-Reality PRO image processing technology enhances every pixel for incredible clarity. Advanced noise reduction techniques and a special pattern database ensure every scene is full of true-to-life detail.
Triluminos Pro enriches the viewing experience with a wider color palette and more natural color tones.
X-Balanced speakers deliver a powerful, true-to-life soundscape.
Bravia CAM6 compatible accessories and Ambient Optimization Pro15.
Quick access to a wide range of content and services with Google TV13.
The Standard Remote has a simple design and is easy to use and clean.
The flush surface maximizes the screen and minimizes bezels, so users can stay focused on what matters, which is the image.
The two-way stand provides a choice of different standing positions, including a narrow position for a smaller footprint and a standard position to eliminate distractions.
Those are the features of the latest Sony Bravia XR TV complete with Sony 4K OLED TV.
