Video Marketing Tips For Better Web Promotion : Do you want to improve your internet marketing campaign? Then you should look into producing videos and submitting these to the top video sharing sites particularly to YouTube, Vimeo, and Viddler just to name a few. And to help you get on the right track, here are some video marketing tips that you may want to follow.
Focus on the quality of your video. While it is not a necessity to have the most advanced video recording camera, lighting system, and microphone to capture whatever image or video you want these gadgets would certainly help you create top quality videos. After all who would want to watch a very grainy and dimly lit video? If you can afford a good quality equipment then go for it as it would be a great investment in your marketing campaign.
Think of your production set up.
Under this you may include the actors (or voice over talent), the location, and whatever props you would need to produce a good video. Think of aiming to be like a TV production crew with your own studio. You do not have to go far, if you have a spare room or a spacious garage, that would be a nice start. Find a place where you can work quietly and which has enough space for you to move around and set up your mini studio.
Let us say you have already produced your own video, now what? Before you post it on YouTube or some place else, try to do some search engine optimization with it. You can start with the file name of your video. Do not use a file name that speaks nonsense like: 12345.mov because that would not mean a thing to the search engine spiders. Choose a more descriptive file name and this is the first spot where you should place your keyword.
Aside from the file name you should also name your video accordingly.
Do not call it ‘A Video of Us part 1’. Be more descriptive and use your keyword in the title as well. Let us say your video is about training a dog and your keyword is small breed training, you can call it ‘A Small Breed Training Video For Dog Owners’. The last one is certainly more optimized for the search engines.
Most video sharing sites allow you to write a description or caption for your video. Again this is a nice spot to place your video and as always, be descriptive. However, do not lose yourself in writing the description and end up with a 500-word article. Be short and direct to the point and your viewers will certainly appreciate that.
When you have posted your video then it is time to promote it. You should build links to it as you would to your own website. You should also promote it through the social networks particularly through Facebook and Twitter.
These are just some of the basic video marketing tips that you should know right now if you are serious to get into this type of marketing. Put a lot of effort into it and you can be successful.
