What is TikTok Shop and How to Use It

TikTok Shop

The short video sharing application TikTok has expanded its business into the realm of e-commerce by releasing the TikTok Shop feature in Indonesia in April 2021. So, what is TikTok Shop? As the name implies, TikTok Shop is an online shopping feature that allows users to buy and sell goods directly in the application.

Through TikTok Shop, users can directly shop through TikTok without having to switch to another application to complete the transaction for purchasing the desired product. Also read: Netizens are now more fond of watching TikTok than YouTube. Unlike Instagram Shopping or Facebook Shops, this TikTok Shop feature does not direct users to the website of the store in question.

This means that all purchase transactions, chat with sellers, until the payment process is carried out within the TikTok application itself.

How to shop on TikTok Shop

The process of shopping on TikTok Shop is relatively easy. For those of you who have never purchased goods through the TikTok Shop feature, please refer to the following steps, as summarized by KompasTekno, Wednesday (15/9/2021).

First, open the TikTok app on your smartphone (Android/iOS).

After that, visit the official store account of the product you want to buy.

Next, click the “Shop” icon (image of a bag) that appears on the main “Profile” page.

When clicked, you will find a product window from the store in question.

You simply choose what items you want to buy by scrolling down the screen.

If you have determined, click the “Buy Now” button in the lower right corner. Then on the “Order Summary” page, fill in your complete address along with the order of the item you want, such as number of items, color, notes (optional), and payment method.

There are seven payment options that you can choose from, namely Ovo, GoPay, Bank Transfer, Dana, Credit Card, Indomaret, and Alfamart.

After going through all the stages, follow the next instructions until the payment transaction is complete.

To view the history of ordering items that you have purchased earlier, you can visit the “Settings and Privacy” menu, then select the “Orders” option.

There, you will see an “Orders” page containing tabs such as “All”, “Unpaid”, “To Ship”, “Shipped”, and “To Review”.

Apart from going through the settings menu, the “Orders” page can be accessed by clicking the “Inbox” tab, then selecting “Shop Updates”.

How to shop on TikTok Shop while Live Streaming

Interestingly, TikTok users can also buy goods directly during Live Streaming sessions. Usually, creators or online stores on TikTok use Live Streaming as a place to promote goods while selling their products.

The trick, open one of the Live Streaming broadcasts that you want.

Products sold during Live Streaming are usually displayed through a small window in the lower right corner.

There, you can directly click the “Buy” button to make a purchase, then select “Buy Now”.

On the next page, fill in your full address along with the order of the item you want, such as number of items, color, notes (optional), and payment method.

When you have gone through all the stages, follow the next instructions until the payment transaction is complete.

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